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№100356, Последнее обновление: 30 октября 2015
Резюме Account Director, Public Relations, Реклама, Арт, Дизайн, Креатив, Digital маркетинг, SMM, mediajobs.ru
(02 ноября 1983)
Пол: Женский
Гражданство: Россия
Желаемая должность и зарплата

Account Director

Опыт работы 13 лет, 11 месяцев
Октябрь 2014 — по настоящее время
M&C Saatchi
Public Relations, Реклама
Москва

Account Director
Strategic and Marketing Leadership • Work with clients to uncover business needs and objectives, craft appropriate strategies, and identifies/implements products to help achieve client goals. • Creation and interpretation of effective analysis to support marketing recommendations. • Developing broad industry expertise. Building and Growing Client Relationships • Understanding clients' business and generate new ideas to enhance client performance. • Build trust, credibility, and client referrals. • Developing multi-tiered agency-client relationships and ties. Managing Day-to-Day Activities • Running of Client’s business and all whole scope of activities inside the Agency • Advertising campaigns handling and supervision • Day-to-day communication with Client • Coordination of Creative, Strategic, Production, etc. departments, organization and supervising projects execution inside Agency Managing Financial Performance • Achieving client targets within the context of the underlying opportunity. • Maintaining/improving account profitability. • Fee calculation and negotiation with Client, CEs and financial/legal documents negotiation + New Business (pitches handling and participation) Subordinates – up to 2 pers.
Key Clients: • Pernod Ricard (Ballantine's), Hyundai, Tehnosila, REX Marketing Awards, LSR
Апрель 2014 — Сентябрь 2014
6 месяцев
ОАО “Сбербанк России” (Sberbank of Russia)
Public Relations, Реклама
Москва

Brand Manager
Brand manager in Marketing and Communications Dept., Central Office • Manage all creative communication development • Manage of all brand related activities: national communication campaigns, 360 deg. marketing mix of brand support incl. Digital and New Media projects • Manage/supervision of corporate identity elements development for various TA segments • Develop of In-store brand communication and POSM within communication campaigns • Take part in brand strategy development on the long and short term outlook • Develop creative briefs, close work cooperation with all departments, involved in projects, maintain the relationships with the suppliers • Track brand performance, analyze of consumer needs and key market trends • Initiate, participate and results analyze of marketing researches for deep brand & consumer understanding • Brand budget management, analyze cost-effectiveness and efficiency of the marketing activities carried out • Build constructive relationships with agencies, lead and motivate agencies teams for great results achievement • Co-operate with all members of the Marketing team to ensure proactive internal communications and effective teamwork • Maintenance of suppliers tender conduction among creative agencies
Сбербанк
Ноябрь 2011 — Август 2013
1 год, 10 месяцев
TBWA
Public Relations, Реклама
Москва

Account Director
Strategic and Marketing Leadership • Work with clients to uncover business needs and objectives, craft appropriate strategies, and identifies/implements products to help achieve client goals. • Developing the importance of online marketing in the overall marketing mix. • Creation and interpretation of effective analysis to support marketing recommendations. • Developing broad industry expertise. Building and Growing Client Relationships • Understanding clients' business and generate new ideas to enhance client performance. • Build trust, credibility, and client referrals. • Developing multi-tiered agency-client relationships and ties. Managing Team • Foster teamwork and a constructive work environment. • Providing team leadership that rewards creativity. • Global Coordination, daily interaction and cooperation with media and digital representatives Managing Financial Performance • Achieving client targets within the context of the underlying opportunity. • Maintaining/improving account profitability. • Fee calculation and negotiation with Client, CEs and financial/legal documents negotiation Subordinates – up to 4 pers.
Key Clients: • Nissan
Май 2010 — Март 2011
11 месяцев
Lowe Adventa
Public Relations, Реклама
Москва

Account Director
• Running of Client’s business and all whole scope of activities inside the Agency • Advertising campaigns handling and supervision (360 degrees) • Day-to-day communication with Client, development of relations with Client, creative ideas and decisions selling to Client, persuasion Client in Agency position, etc. • Participation in brands strategy development (development and adjustment of brand positioning, yearly communication strategy, creative briefs development and writing, etc.) • Coordination of Creative, Strategic, Production, etc. departments, organization and supervising projects execution inside Agency • Subordinates – up to 4 pers.
Key Clients: • Toyota Motor (Lexus), Gosloto, Ahmad
Октябрь 2008 — Май 2010
1 год, 8 месяцев
Lowe Adventa
Public Relations, Реклама
Москва

Senior Account Manager
• Advertising campaigns handling and supervision (TV, OOH, Press, etc.) • Day-to-day communication with Client, creative ideas and decisions selling to Client, persuasion Client in Agency position, etc. • Participation in brands strategy development (development and adjustment of brand positioning, yearly communication strategy, creative briefs development and writing, etc.) • Global Coordination, daily interaction and cooperation with media representatives • CEs and financial/legal documents negotiation • Coordination of Creative, Strategic, Production, etc. departments, organization and supervising projects execution inside Agency • Subordinates – up to 3 pers.
Key Clients: • Nestle (RGS, Nestle, Nuts), J&J (o.b., Carefree), Unilever (Clear, Domestos, Rexona, Cif, Knorr), X5 Retail Group (Perekrestok), Adidas
Март 2006 — Октябрь 2008
2 года, 8 месяцев
Young&Rubicam
Public Relations, Реклама
Москва

Account Manager
• Advertising campaigns handling and supervising (TV, OOH, Press, Radio) • TVCs production and Corporate films adaptations • Radio commercials production • POSm development and production • Coordination of the Creative, Design, Strategic, Production departments • Presentations of the Agency’s new creative conceptions to the Client, reporting to the Client • Finance • Global Coordination, daily interaction and cooperation with media representatives • Business correspondence and creating different documents, presentations, etc.
Key Client: • Danone (Actimel, Danissimo, Activia)
Сентябрь 2005 — Март 2006
7 месяцев
BBDO
Public Relations, Реклама
Москва

Account Assistant
1. Assistance to account group in carrying out projects of Client: • Help in coordination of the Creative, Strategic, Production and PR departments; • Approving of timings, mock-up, cost estimates, etc.; • Control of being in time with deadlines (daily planning and following timings); • Collection of all comments from Client and control of inserting them in mock-up; • Help in preparation and participation in presentation of the results to Client; • Creation and presentation of Contact Report to Client according to prearranged plan; • Assisting in making presentations and briefs for clients; • Creation, confirmation and sign of supplements to the contract with Client; • Creation and co-ordination of documents providing with author’s rights; • Keeping of Client’s history files (Competition, Coordination, Finance, Projects (CE’s, briefs, timings, TV, radio, POS, press, OOH), Reference, Reports, Strategic); 2. Finance support and control of finance accounting: • Rendering of accounts (creation and confirmation of estimates, creation JCFs), control of well-timed payments by Client, providing with payments to suppliers; • Collection, control, confirmation and co-ordination of all the necessary documents from suppliers (agreement, supplements, acts, invoices); • Preparation and conduction of Finance status meeting and answers on the questions of finance department; 3. Daily questions: • Organization and preparation of meetings, presentations, PPM (coordination of date, time and place, booking and preparation of meeting-rooms (control of accuracy of necessary equipment, drinks etc); • Preparation of material for Client (betas to channels etc.); • Sending off and receiving of correspondence, booking of hotels, taxis, couriers etc., proving with visa support;
Key Client: • Beeline
Образование
2005
Российский Государственный Торгово-Экономический Университет
Факультет "Коммерции и маркетинга"
Знание иностранных языков
английский
Свободный, устный и письменный
французский
Базовые знания
хинди
Базовые знания
Профессиональные навыки
- knowledge of PC/Mac/MS Office on high level - two years of studying English language in Great Britain - twelve years of drawing classes
Дополнительная информация, личные качества
Purposefulness, sociability, punctuality, responsibility, obligation, observancy
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