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№160349, Последнее обновление: 27 апреля 2017
Резюме Marketing&Communication Specialist/ Digital Project Manager, Мультимедиа, Internet, Mobile, Production: Кино, ТВ, Web, Digital маркетинг, SMM, mediajobs.ru
(31 марта 1987)
Пол: Женский
Гражданство: Россия
Желаемая должность и зарплата

Marketing&Communication Specialist/ Digital Project Manager

130 000 руб.
Тип занятости: Постоянная работа
График: Полный рабочий день
Опыт работы 8 лет, 7 месяцев
Март 2015 — по настоящее время
Index Expert
Digital маркетинг, SMM
Moscow

DIGITAL DEPARTMENT. GROUP HEAD
• Management of projects, Yacht Club Navigator, Permanon Russia, Konakovo River Club, Silverstone Detailing, Mosmouka, Brooklands, Autolehmann; • Work with the project team: project coordination with technicians (programmers, designers, copywriters, etc.), timing control; • Budget distribution depending on the efficiency of each of the channels; • Full control of the projects (contextual, display, SMM, RTB, etc.); • Communication and meetings with clients; • Participation in tenders; • Planning and optimization of costs, monitoring of compliance with the budget; • Daily web analytics placement and dynamics of their performance; • Preparation of reports on the placement of analytical reports.
Yacht Club Navigator, Permanon Russia, Konakovo River Club, Silverstone Detailing, Mosmouka, Brooklands, Autolehmann
Ноябрь 2015 — Апрель 2017
1 год, 6 месяцев
Риджнл Девелопмент энд Инвестмент Груп (ООО АрДиАй Груп)
Маркетинг, Исследования
Moscow

Internet special projects manager
• Integrated management of the promotion of real estate objects in a network the Internet – Novo-Molokovo, Uzhnoe Vidnoe, Uzhaya Dolina, Zapadnaya Dolina, Zagorodni Kvartal, Kamenka; • Development of strategies promote residential complexes in the Internet; • The media planning advertising campaigns (context, special media advert placement, Internet database); • The establishment of the best media-mixes for the implementation of the plan of sales; • The development of creativity for media campaigns. Assessment of the effectiveness of the found in the advertising campaigns; • The implementation of special projects in the Internet space (selection of sites, the development of the content control activations, evaluation of results); • The development and establishment of new corporate websites rdi.ru, rdigroup.ru; • The development of the 3D visualizations for projects South Valley and the West Valley, project institutes, 30 of objects of the real estate.
Novo-Molokovo, Uzhnoe Vidnoe, Uzhaya Dolina, Zapadnaya Dolina, Zagorodni Kvartal, Kamenka, RDI, RDI GROUP
Октябрь 2014 — Май 2015
8 месяцев
PRP Group A Weber Shandwick Affiliate Company
Digital маркетинг, SMM
Moscow

Projects manager (Senior Account Manager)
• The development of digital/SMM strategy for the promotion of the goods/services for Exxon Mobile, Philips, Nespresso; • Writing briefs; Briefing the team; • Communication with the client, preparation of presentations, participation in the development of creative concepts; • Preparation of project reporting, analysis of the effectiveness of projects / campaigns; • Analysis of market competition agency's clients; • Monitoring of market trends, participate in the development of case studies; • Holding workshops with clients; • Participate in the development of internal projects of the agency.
Exxon Mobile, Philips, Nespresso
Март 2011 — Ноябрь 2012
1 год, 9 месяцев
Group of companies, Territoria
Маркетинг, Исследования
Moscow

Marketing, advertising and PR manager (Head)
• Start advertising companies (Formulation of the objectives of the company, the brief, coordination of contractors, monitoring the effectiveness); • Start advertising campaigns (formulate the campaign objectives, make a brief, coordinate of contractors, performance monitoring); • Develop and implement marketing strategies to promote the brand "Berezkino", "Pravi Bereg"; • Promotion of projects in the Internet: SMM, SEO, affiliate programs and viral marketing; • Improvement and development of user interfaces; • Coordination of the work of the Division of advertising, the preparation of the individual and collective KPI; • The holding of an integrated rebranding of the projects • Reduce the cost of advertising campaigns and optimize the budget by 25%.
"Berezkino", "Pravi Bereg"
Июль 2010 — Декабрь 2010
6 месяцев
Mazda Motor Rus, ( Mazda Brand Essence Campaign)
Маркетинг, Исследования
Moscow

New communication technologies and research Specialist
• The integration of the CRM system and interaction within the framework of the campaign BEC (Russian Representation, dealerships, European headquarters, Leverkusen); • Manage the collection and control of the transfer of information on potential and existing clients Mazda in CRM system (Siebel Automotive, Siebel analytics); • Update of the data on the clients of the company in the on-line mode; • The monitor/control the process of providing the information requested for the present and future customers Mazda (brochures, test Mousepads Surge protectors, subscription to update); • The development and implementation of new projects CRM campaigns for new and existing customers; • Successful development, implementation and information support projects (August 2010 within the Zoom-Zoom Challenge, September 2010 - Moscow International Motor Show, October 2010 - Mazda Sport Academy).
Mazda
Ноябрь 2008 — Апрель 2010
1 год, 6 месяцев
Ti conTinium
Технологии, IT, Веб-разработка
Moscow

Marketing manager
• Full maintenance projects and establishment of marketing products, including the analysis of the animal industries, positioning products, pricing; • PR activity: the formation of an outbound flow of information on the company, SEO, SMM (work with reduced budget for PR); • Participation in the formation of the event programs; • Planning your advertising and marketing activities; • Participation in the PN Company (work with contractors in the establishment of magazine, development of posm materials).
No-name projects (dedicated to smb business)
Март 2008 — Ноябрь 2008
9 месяцев
Project 8, LLC
Технологии, IT, Веб-разработка
Russia

Product manager
• Develop, implement new products • Implement marketing programs • Plan and organize sales • Plan advertising and marketing activities • Develop product promo strategies • Maintain customer base • Implement the sales plan • Account product line, receive supplies info, registrate moves, inventory • Report • Identify customer preferences • Monitor market situation, the position of competing products • Creating a CRM system, concept development, metrics system, implementation • Expansion of the customer base, working up to 7 customers
No-name projects (dedicated to smb business)
Январь 1901 — Январь 1901
1 месяц
Маркетинговое агентство, ООО Бизнес Групп
Арт, Дизайн, Креатив
Moscow

PROJECTS. GROUP HEAD
• Support key customers the company (development of advertising concepts and strategies promotion); • An effective organization and coordination of the work of contractors (creative agency/suppliers); • Control, the leadership of the Division of Marketing (3 staff under the); • The special project ASC SI JI (ASKCG CONSTRUCTION), the establishment and rebranding two corporate sites (consulting and services B2B), the maintenance of contextual advertising campaigns, the establishment and maintenance of SMM strategy; • Product management and product promotion for official missions companies Acer and Blackberry; • The holding of the promotions for potential and existing clients, event marketing for Acer and Blackberry; • Digital and New Media Marketing (planning it on-line campaigns, update and optimize the Internet sites of client companies, budgeting, the preparation of promotional materials, the coordination of some nonsense and activity in the social media for Acer and Blackberry). • The successful launch of the advertising campaigns (1 - national scale, 2 -local scale); • The increase in the average account with the project (35%);
Acer, Blackberry
Образование
2017
Moscow State University of Economics
PhD in Economics
2009
Moscow State University of Economics
Manager (diploma with honours)
Повышение квалификации, курсы
2009
Moscow Institute of Linguistics (MIL)
FCE (First Certificate in English)
специальность: The University of Cambridge Examinations Council (UCLES)
2007
Higher Language Courses. Moscow Institute of Linguistics (MIL)
Diploma of additional higher education
специальность: Advanced (900 academic hours)
Профессиональные навыки
Digital Marketing, Advertising, SEO, Key Account Management, Project management, Start-up project, Presentation skills, Internet Marketing, Leadership Skills, Account Management, Teamleading, Teamplayer, Business Planning, SMM, Time management, Business English, Google AdWords, Google Analytics
Дополнительная информация, личные качества
Professional skills • Strong oral and written communication skills; • Computer literate with a high level of competence in the use of Microsoft Office, including Microsoft Excel / PowerPoint / Visio / Project; • Knowledge of professional software CRM-system NauCRM / Siebel Automotive / Siebel Analytics / Internet traffic counting system Sophus eMetrics / Google Analytics / Google Adwords / Google Adsence / CMS (WordPress, Drupal, Joombla); • Experience of making presentations to a large audience; • Design, development and resource management projects knowledge Personal qualities Interpersonal skills, initiative, independence, responsibility
Портфолио на внешних ресурсах

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