Телевидение, PAY TV
Head of Promo
Moved promo production processes from London to Moscow. Organized tender for productions, chosen the best value in the budget. Accelerated business processes and reduced the costs. Established feedback between production & program departments. Provided daily promo production for 6 movie channels (Basic & Premium) in Russian and English: faster, cheaper, cooler. Produced promos of 860 movies and serials; more than 4,000 video units in total for 2 years: came up with ideas, created concepts, wrote briefs, made corrections in scripts and video premasters. Worked closely with Ad Sales Dpt. to develop saleable sponsorship & promo ideas that supported the channel. Leading 4 schedulers. Producing playlists for 6 movie channels day-to-day. Developed and implemented new database: colleagues from program department are focused not on routine only, but on creativity now. Launched lower thirds cross-promos as an additional information tool. The subscribers of the basic movie channels will learn about the key movie premieres.
Generic Russian Kino: https://youtu.be/919a3KTMrBc
• Academy Awards on Viasat: https://youtu.be/ZNP4qKLAFxo
• Jason Statham's 50th Anniversary : https://youtu.be/J_DXhtqRbcI
• Groundhog Day: https://youtu.be/0K6tiUAaZuc
• The Revenant: https://youtu.be/2ttzD_Wqa9k