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№222527, Последнее обновление: 26 сентября 2018
Резюме Director of marketing and development - CMO, Мультимедиа, Internet, Mobile, Маркетинг, Исследования, Digital маркетинг, SMM, mediajobs.ru
(09 февраля 1991)
Пол: Мужской
Гражданство: Россия
Желаемая должность и зарплата

Director of marketing and development - CMO

3 000 $
Тип занятости: Фриланс, Постоянная работа
График: Сменный график, Полный рабочий день, Удалённая работа
Опыт работы 8 лет, 11 месяцев
Май 2018 — по настоящее время
OTC Platform SUEX
Мультимедиа, Internet, Mobile


Director of marketing
- Customer acquisition: drive a steady and profitable flow of incoming customers from Russia, CIS, China, Africa. - Customer retention: orchestrate company activities regarding retaining and returning of inactive customers. - Branding: build the awareness and perception of SUEX brand on CIS and international markets. - Product development: communicate customer needs to a product development team, oversee the realization of those needs.
Февраль 2018 — Апрель 2018
3 месяца
ICO Terraminer (project work)
Финансы, Юристы, Офис


Project manager
- Development of marketing strategy - Affiliate, SMM, Google Adwords, Yandex Direct - Web Analytics (GA, Yandex Metrika) - Reporting to the customer
Июнь 2017 — Декабрь 2017
7 месяцев
Talkbank
Технологии, IT, Веб-разработка


Director of marketing
- development of a marketing strategy; - building a partner network; - search and attraction of new partners; - conducting negotiations; - preparation of commercial offers and promotional materials, - search for contractors and quality control of works,
Декабрь 2016 — Май 2017
6 месяцев
Finansist
Финансы, Юристы, Офис


Director of marketing
Pre-project work on the development of a platform-exchange of financial services for participants of the state order (bank guarantees, loans for state order participation, loans for companies) Building a partner network: developing web forms of capture for partner sites, attraction of banks for a partnership, interacting with infrastructure partners. Purchase of targeted traffic from Google, Yandex (control and setting of tasks to an advertising agency), also: - search for new traffic sources - optimization of advertising campaigns - SEO promotion (work with a contractor) Achievement: the total volume of issued bank guarantees and loans exceeded more than 500 million rubles a month.
Февраль 2016 — Декабрь 2016
11 месяцев
CodigyLABS
Технологии, IT, Веб-разработка


Product Owner and project manager
CodigyLABS is a new digital agency that focuses on working with start-ups in the USA. Performed the following functions: 1. briefing and working with clients 2. conducting pre-project work: - research (interviews, competitive analysis, user stories, etc.) - preparation of business and functional requirements - participation in writing technical requirements - coordination of the project with the client 3. guidance of design and UX products creating 4. preparation of prototypes 5. work with the team and monitoring the progress of backlog sprints 4. strategic planning of entering new services on the market I implemented 3 projects under my leadership: I My Red Card (communist party loyalty program in Russia) II Speen.com (a start-up in the USA to sell cars with digital auctions). III Catchstamps (online philatelic search in the USA). Achievements: 1. Developed a web application and two mobile applications, made integration with back-up services for 2.5 months with a minimum team for the coalition loyalty program of the Communist Party 2. Developed products for two American start-ups, participated in the coordination with investors, received investments and implemented projects on time. 3. Successfully developed marketing strategies for projects, prepared brand books and product content.
Апрель 2013 — Декабрь 2015
2 года, 9 месяцев
ELKA
Технологии, IT, Веб-разработка


CEO, founder
Developed and launched a venture stratap aimed at implementing a series of loyalty programs. Achieved results: - attraction of venture investments (seed round 7 million rubles) - attraction, connection, accounting partners within the framework of loyalty programs - a description of the concept of the program, the creation of a business case - preparation of BRD and TR of the entire user interface system - development and creation of the legal system of the program - development and creation of accounting recommendations on the functioning of the program - creation of a site, client account and mobile application of the Program - marketing - promotion of the program - client traffic management / SRM - introduction of loyalty processing - launch of a card co-brand program with the Russian Standard Bank - introduction of coupon services - connection of the mobile operator (Beeline) as a partner in the youth tariff plans. - financial planning / reporting to the investor The team worked more than 10 employees of key competencies. Achievements: - I personally attracted more than 50 partners for the loyalty program - built a distribution network of loyalty program products among the largest universities in Moscow and two regions of Russia - Connect Russian Standard as a partner of co-brand maps - agreed on cooperation with VISA, which acted as a partner in connecting banks. - connected Beeline through a virtual operator and launched a branded connection for young people - prepared all the project documentation (project plan, BRD, TR, fin model, UX, etc.) and defended to the investor - developed its own unique model of a coalition loyalty program with "easy" integration with banks (1-3 months integration with the bank).
Июль 2012 — Март 2013
9 месяцев
Political party Yaploko
Digital маркетинг, SMM


Senior SMM manager
Worked on election campaigns: - election of the Mayor of Omsk - Elections to the Legislative Assembly of Krasnodar Region In the period between the elections I worked in a special department of SMM and Internet promotion of the party and leaders - Yavlinsky and Mitrokhin. Duties: - Development of a strategy for promotion in social networks - Preparing the content of the plan and its compliance - Media planning according to the brief - Targeting ads and maintaining the approved budget - Monitoring the execution of budgets and results analytics - Preparation of reports for the client - Analysis of smm activity of other parties
Февраль 2012 — Июнь 2012
5 месяцев
Moscow Center for Development and Career
Public Relations, Реклама


Project manager
- searching of managers for the project; - development of a project implementation plan; - branding of the project; - organization of team work; - development of PR strategy;
Январь 2010 — Август 2011
1 год, 8 месяцев
Publishing house Kodecs
Public Relations, Реклама


Advertising and Public Relations Manager
Official duties: - maintaining a long-term PR campaign of the magazine and the fund. - media planning, the choice of forms and methods of advertising in the media; - organization of an advertising campaign, advertising in the press, on radio, TV; - holding exhibitions; - interaction with the media; - conducting presentations; - preparation of price lists and commercial offers, - development of the company logo, - the creation of advertising texts and slogans, - analysis of the effectiveness of conducted PR-campaigns; - creation of an web site from scratch, campaigning in social networks; - work on the adaptation of the web site to search engines (basic knowledge and skills);
Образование
2016
Университет г. Тампере
Programme in Business Studies
2013
Московский государственный университет им. М.В. Ломоносова
Политический менеджмент
2012
Trinity College
Humanities and Social Sciences
Повышение квалификации, курсы
2014
RANEPA (РАНХиГС при Президенте РФ)
StartUP management
Знание иностранных языков
английский
Свободный, устный и письменный
французский
Базовые знания
Профессиональные навыки
Бизнес-планирование, PR, Медиапланирование, Ведение переговоров, Start-up project, Бюджетирование, Продвижение бренда, Маркетинговые коммуникации, Разработка стратегии продвижения продуктов
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