Технологии, IT, Веб-разработка
Developed and launched a venture stratap aimed at implementing a series of loyalty programs.
- attraction of venture investments (seed round 7 million rubles)
- attraction, connection, accounting partners within the framework of loyalty programs
- a description of the concept of the program, the creation of a business case
- preparation of BRD and TR of the entire user interface system
- development and creation of the legal system of the program
- development and creation of accounting recommendations on the functioning of the program
- creation of a site, client account and mobile application of the Program
- marketing - promotion of the program
- client traffic management / SRM
- introduction of loyalty processing
- launch of a card co-brand program with the Russian Standard Bank
- introduction of coupon services
- connection of the mobile operator (Beeline) as a partner in the youth tariff plans.
- financial planning / reporting to the investor
The team worked more than 10 employees of key competencies.
- I personally attracted more than 50 partners for the loyalty program
- built a distribution network of loyalty program products among the largest universities in Moscow and two regions of Russia
- Connect Russian Standard as a partner of co-brand maps
- agreed on cooperation with VISA, which acted as a partner in connecting banks.
- connected Beeline through a virtual operator and launched a branded connection for young people
- prepared all the project documentation (project plan, BRD, TR, fin model, UX, etc.) and defended to the investor
- developed its own unique model of a coalition loyalty program with "easy" integration with banks (1-3 months integration with the bank).