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№224046, Последнее обновление: 08 октября 2018
Резюме Digital Marketing Manager, E-commerce Manager, Head of Digital Department, Digital маркетинг, SMM, mediajobs.ru
(30 мая 1981)
Пол: Женский
Гражданство: Россия
Желаемая должность и зарплата

Digital Marketing Manager, E-commerce Manager, Head of Digital Department

Тип занятости: Постоянная работа
График: Полный рабочий день
Специализация
Опыт работы 9 лет, 10 месяцев
Июнь 2015 — Март 2018
2 года, 10 месяцев
ROCKWOOL
Digital маркетинг, SMM
Москва

EMarketing and eCommerce Manager
- People Management (2 direct reports and remote project teams) - Digital Strategy Development (eCommerce and Digital Marketing) - eCommerce management - Sales operations - Logistics - Customer Loyalty program development - Lead Gen Activities - Email marketing - Hotline management (outsourced call center for eCom and for general incoming calls) - Unified marketing campaigns (product and businesses promotion) - Budgeting (~55 M RUR / year) and regular reporting - Relaunch of company website (Russia & CIS, international team) - E-shop regional development (2 new locations - Saint-Petersburg, Yekaterinburg (fully operating now) - E-shop profitability. E-shop project was a loss for company. Now the project is paid-back and profitable for 2 years - Company contact center (call center) replacement: new CC service supplier which performs much better (customer-oriented client service, e-shop direct sales) - Rejected orders reduction. At first, rejected orders happened 3-4 times/week. Now: 1-2 per 1 month on average – 25% money saving
Апрель 2014 — Апрель 2015
1 год, 1 месяц
Hygiene Kinetics Centre
Digital маркетинг, SMM
Москва

Digital Marketing Manager
1. Internet promotion strategy for the company brands Milly-Tilly and Ola! – target and KPIs setting 2. Planning, creation and control of digital advertising and marketing campaigns: context ads, SMM, comment and opinion management, banner ads, article placement, special targeted projects, contests and other digital forms of audience engagement 3. People management (remote project teams) 4. Digital advertising campaigns efficiency analysis and KPIs fulfillment (Google Analytics, Yandex.Metrics) 5. All company websites support: ola.ru, milly-tilly.ru, tereza-med.ru, silksense.ru, water-flow.ru, intranet 6. SMM for Milly-Tilly – VK and OK (content and contests) 7. Tenders, service providers and agencies selection 8. Successful websites production projects: - Intranet: website for distributors and internal company communications - Mini-site Ola! LUXE for special promotion campaigns - New site for the brand Ola! 9. Successful negotiations with the leading sellers of goods for children - output of Milly-Tilly products to the sites of the largest sellers of children's goods: www.detmir.ru, www.dochkisinochki.ru, www.ozon.ru, www.korablik.ru etc.
Апрель 2012 — Декабрь 2013
1 год, 9 месяцев
3М Russia
Digital маркетинг, SMM
Москва

Senior Digital Marketing Coordinator
1. People management (2 employees and remote project team) Internet promotion strategy for the multiple brands of the company, target setting and KPIs formulating 2. Planning, creation and control of digital advertising and marketing campaigns: context ads, special targeted advertising campaigns in social media, SMM 3. Digital advertising campaigns efficiency analysis and KPIs fulfillment (Google Analytics, Yandex.Metrics, and many others) 4. Analytics – preparation of regular reports on the advertising and marketing campaigns results (monthly, quarterly, annual basis) 5. Websites support 6. Full management of a special company-wide project – multi-media system representing whole company’s business on touch-screens. The touch-screen system is a complicated multi-stage catalogue with specially organized digital information on more than 30 businesses of the 3M Russia company, showing products and business solutions (for both, B2B and B2C audiences). It was the first catalogue of this kind which digitally consolidated information on the products and solutions of all 3M businesses and divisions. Leads generation capabilities implemented within. My role: tender organization, service providers selection, task setting, work with developers and designers, digital content collection inside organization (more than 30 3M Businesses), presentation of the digital product to all the company employees and special trainings on system’s efficient use. 7. Employee trainings and presentations inside company
Декабрь 2010 — Март 2012
1 год, 4 месяца
Registratura.RU
Digital маркетинг, SMM
Москва

Leading specialist of the Digital Marketing Department
1. People management (3 employees and remote project team up to 5 people) 2. Planning, creation and management of the digital advertising and marketing campaigns: - Context ads (Yandex, Google, Begun) - Special targeted advertising campaigns in social media (VKontakte, Facebook) - Banner ads 3. Analytics: special regular reports, with use of Google.Analytics and Yandex.Metrics 4. Remote team project – transfer tasks to remote employees (teaching, control and collecting team) – as result saving money up to 50% on a task (project) 5. Inhouse employee’s trainings and team development (materials, training, tests and certifications) 6. Advertising campaigns automatization system for social media (VKontakte) - technical task for developers, task setting, system testing, system adaptation) My biggest clients: Groupon, MIEL, Stolplit, Stolline, LEGO, holodilnik.ru, avtomir.ru Publication: 20.06.11 Internet-Marketing Journal, issue №3 2011 "Targeted advertising in social media Vkontakte.ru
Апрель 2010 — Август 2010
5 месяцев
L’Occitane RUS
Digital маркетинг, SMM
Москва

Digital marketing manager
- Internet promotion strategy development and implementation - Company sites support (loccitane.ru, loccitane-shop.ru, loccitane-test.ru, melvita.ru) - Digital advertising campaigns development and management. Planning, monitoring, analysis of efficiency - Digital PR – development and copywriting of the advertising materials, free-of-charge publications - Promo-site development - E-mail и sms distribution - Site audit, usability improvement, structure change, set-up of new services - Site upgrade project: management of French web-developers team - SEO optimization - SMM: task setting, media-planning and freelancers team management – work in livejournal.com, facebook.com, twitter.com - Regular reports on KPIs of advertising campaigns
Февраль 2009 — Ноябрь 2009
10 месяцев
Parade - branded footwear and accessories
Digital маркетинг, SMM
Москва

Digital Marketing Project Manager
People management (3 employees and remote project team) 1. E-commerce project management: - new e-shop development and administration - content management and media-planning - task setting and tracking, management of the developers team - tender organization, selection of the developer company - budgeting of the project - dealing with financial documentation on the project, tracking of documentation - synchronization of website CMS (Bitrix) and the accounting warehouse system (Borlas TradeX) - advertising and PR campaigns - KPIs fulfilment 2. Sales - orders processing - telemarketing and tele sales projects (“cold” databases) - customer consultations - orders preparation and send-out - complaints management (expertise, return, repayment, change) - regular sales reports, daily cashflow reports - leads generation, customer database extension and update - delivery management (3 couriers)
Март 2007 — Сентябрь 2008
1 год, 7 месяцев
Art.Lebedev Studio
Digital маркетинг, SMM
Москва

E-Commerce Manager
- Online store operation, sales plan fulfillment - People management (1 e-shop specialist, 1 warehouse worker, 5 couriers) - Business processes and workflow set-up - Department organization, job descriptions - Site functionality and usability development, content management - SEO optimization - Payment systems set up (PayPal, Web Money and etc.) - Logistic - Customer support - Maintaining high level of service and individual approach
Образование
2003
International University in Moscow
Commerce (trade) specialist
Повышение квалификации, курсы
2018
SkillBox
User Experience Design
специальность: UX Design specialist
2010
NOU Moscow International Higher School of Business "MIRBIS"
Internet Project Management. Digital Marketing
специальность: Specialist
Знание иностранных языков
английский
Свободный, устный и письменный
Профессиональные навыки
E-Commerce, Digital Marketing, Internet Marketing, Analytical skills, Advertising, Strategic Marketing, SMM, Project management, SEO
Дополнительная информация, личные качества
Excellent communicational and personal stress-resistant skills, technical mentality, outstanding analytical abilities, system thinking and system approach, strong leader, ability to lead others – set tasks, coach and train within the flow of work, personal independence, reliability
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