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№28463, Последнее обновление: 04 марта 2014
Резюме Веб-менеджер, Телевидение, PAY TV, Public Relations, Реклама, Digital маркетинг, SMM, Mediajobs.ru
Гражданство: Россия
Желаемая должность и зарплата

Веб-менеджер

40 000 руб.
График: Полный рабочий день
Опыт работы 6 лет, 11 месяцев
Февраль 2012 — Февраль 2014
2 года, 1 месяц
Education & career development center «Professional growth», Moscow
Digital маркетинг, SMM


Senior PR and advertising manager
- PR and advertising strategy planning. Analyzed the target audience and the competitive environment (marketing research). Worked out the PR strategies and planned the PR-department workflow. - Copywriting (articles, press releases, SMM). Created promotional materials in cooperation with the designer (web, print advertising, souvenir production). - Developed marketing communications. Preparing and supervising the production of handouts, promotional videos, photographs, fostering community relations through events such as students’ competitions and interactive projects (photo shoots, flashmobs, quests and games). - Elaborated and implemented advertising campaigns. Digital advertising: web portals and social networks (barter and commercial), paid search; print advertising; promotions. Analyzed advertising efficiency. - PR. Liaised with partners, key spokespeople, local and national mass media. Created newsworthy occurrences. ACHIEVEMENTS - SMM and SMO. Expanded communication channels with the audience: created groups in Social Networks (more than 6,000 subscribers for 1.5 years). - Developed and implemented the social project "School of Leadership": conducted professional orientation activities for students in cooperation with career coachers (trainings, excursions to the international companies). - Regional development (advertising projects in Saint-Petersburg, Yekaterinburg, nation-wide competitions).
Сентябрь 2011 — Февраль 2012
6 месяцев
The Art and entertainment Producer Center «Triumph» , Moscow
Public Relations, Реклама


Advertising assistant
- Consulting, providing clients and partners with the information about products and services. - Assistance to the advertising department (promotion action ideas, organization and supervising of promoters work, prepared presentations). - Copywriting (SMM and organisation's website); Paid search. Communications with media. - Participation in organization of events. References are available upon request
Октябрь 2010 — Январь 2012
1 год, 4 месяца
National Research University – Higher School of Economics, Moscow
Маркетинг, Исследования


Intern researcher
- Participated in sociological researches (Institute of Social Processes Management). Research topics: gender differences of career strategies, value orientations of young specialists. - Took part in the discussion. Data processing (work with quantitative (SPSS) and qualitative (ATLAS TI) data), data analysis and report writing.
Апрель 2007 — Февраль 2011
3 года, 11 месяцев
Institute for regional studies
Маркетинг, Исследования


Interviewer (freelance)
- Participated in market and public opinion researches, data collecting (questionnaire and telephone surveys, interviews, observation). Data processing (coding, transcribing the interviews) - Communication with the population and representatives of various organizations. Ability to find an individual approach to different research participants and to work with large number of data in a limited time
Образование
BBDO Wordshop, Ikra RED Keds, Media Island, Netology
Advertising and Marketing
AIESEC
Media and communications
Odessa International Film Festival 2013
Film directing
National Research University – Higher School of Economics
Sociology
STS Academy (HSE)
PR and branding
Poletayev Institute for Historical and Theoretical Studies in Humanities
Theatre and Performance Studies
The Pushkin State Museum of Fine Arts
Art history
Newspaper «Vishka» (students magazine)
Journalism
Education center in cooperation with Lomonosov MSU
Philology
Повышение квалификации, курсы
BBDO Wordshop, Ikra RED Keds, Media Island, Netology
Advertising & communications workshops and seminars
специальность: Advertising and Marketing
AIESEC
The 4th AIESEC Leadership Forum "YouLead"
специальность: Media and communications
Odessa International Film Festival 2013
Summer film school
специальность: Film directing
National Research University – Higher School of Economics
Sociological methodology (special course)
специальность: Sociology
STS Academy (HSE)
PR school
специальность: PR and branding
Poletayev Institute for Historical and Theoretical Studies in Humanities
Theater and modernity
специальность: Theatre and Performance Studies
The Pushkin State Museum of Fine Arts
History of art
специальность: Art history
Newspaper «Vishka» (students magazine)
School of journalism
специальность: Journalism
Education center in cooperation with Lomonosov MSU
Advanced literature course
специальность: Philology
Знание иностранных языков
английский
Свободный, устный и письменный
русский
Свободный, устный и письменный
Профессиональные навыки
Key skills : Marketing Communication Copywriting BTL Market Research Communication Strategy Event Management Digital Marketing Social Media Marketing Project management Public Speaking Computer skills : SPSS, ATLAS TI, CMS (website management system), Adobe Photoshop (basic), Windows Movie Maker.
Дополнительная информация, личные качества
2007-2013 Organization of social and cultural events (Job fair for graduates Molodezhniy Forum «Professional growth», «Spanish Culture day» in cultural center «Ethnomir», International Eco Yoga Festival Free Spirit). 2013 Directing Workshop for Film. Commercial video shoots (scriptwriter, assistant director). 2012 Sociological investigation «Improving online market research with non-financial stimulation of access panels’ members” was published in «Online Research in Russia 3.0» and presented in international scientific conference on Analysis of Images, Social Networks, and Texts. 2007-2014 During this period I have been an active member of different students projects (acting school, student magazine, poetry club, dancing school). 2010 USA Work&Travel International Educational Summer Program, Participant.
Рекомендации
National Research University "Higher School of Economics", Moscow Irina Kosina (Head of the Department of Methods of Collection and Analysis of Sociological Information). 84991520910
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