Education & career development center «Professional growth», Moscow
Public Relations, Реклама
Senior PR and advertising manager
- PR and advertising strategy planning. Analyzed the target audience and the competitive environment (marketing research). Worked out the PR strategies and planned the PR-department workflow.
- Copywriting (articles, press releases, SMM). Created promotional materials in cooperation with the designer (web, print advertising, souvenir production).
- Developed marketing communications. Preparing and supervising the production of handouts, promotional videos, photographs, fostering community relations through events such as students’ competitions and interactive projects (photo shoots, flashmobs, quests and games).
- Elaborated and implemented advertising campaigns. Digital advertising: web portals and social networks (barter and commercial), paid search; print advertising; promotions. Analyzed advertising efficiency.
- PR. Liaised with partners, key spokespeople, local and national mass media. Created newsworthy occurrences.
- SMM and SMO. Expanded communication channels with the audience: created groups in Social Networks (more than 6,000 subscribers for 1.5 years).
- Developed and implemented the social project "School of Leadership": conducted professional orientation activities for students in cooperation with career coachers (trainings, excursions to the international companies).
- Regional development (advertising projects in Saint-Petersburg, Yekaterinburg, nation-wide competitions).