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№29460, Последнее обновление: 16 марта 2015
Резюме Marketing Director, Brand Manager, Телевидение, PAY TV, Маркетинг, Исследования, Digital маркетинг, SMM, Mediajobs.ru
(06 сентября 1984)
Пол: Женский
Гражданство: Россия
Желаемая должность и зарплата

Marketing Director, Brand Manager

150 000 руб.
Тип занятости: Постоянная работа
График: Полный рабочий день
Опыт работы 10 лет, 7 месяцев
Июнь 2012 — по настоящее время
Fox International Channels Russia
Телевидение, PAY TV
Moscow

Senior Marketing Manager
•Working out marketing strategy for Affiliate partners in cooperation with Affiliate Sales for each channel (FOX, National Geographic Channel, Fox Life, Nat Geo Wild) •Planning of yearly budgets for all consumers marketing activities •Development of regional marketing plans and calendars based on the marketing strategy. (Planning, budgeting, agency briefing, implementation, and post-campaign efficiency analysis) •Managing ALL (small and large) mrk campaigns in cooperation with affiliate partners (Beeline TV, Rostelecom, MTS, Tricolor, ErTelecom etc.) •Press trips, PR events organisation •Exhibitions (CSTB), public events (Digital Branding) •Digital promotion (SEO, SMM, etc.) •Analyse TV situation in Russian Pay TV according to TNS research •Organizing info flow from FIC to affiliate partners, incl. oPR support (PR events, teaser mailing, press-releases, print materials, interviews) oProviding affiliate partners with promo materials (incl. Reels for info-channels and web-sites, general info about channels, images, synopsises, promo reels, banners) oWorking out requests from affiliate partners on daily basis •Organizing POS materials production and storage of promo-materials and souvenirs •Copywriting for various marketing materials, including but not limited to press releases, presentations, leaflets, texts for website and banners, news •Complie information for presentations, print and video materials across all brands, and in support of all lines of business, including but not limited to Affiliate Sales, Ad Sales, IPS, Consumer Products and Digital, and produce impactful presentations and arrange production of print and video materials •Reports
Сентябрь 2009 — Май 2012
2 года, 9 месяцев
CTC Media
Телевидение, PAY TV
Moscow

Off-air Promo Producer
•Development of TV channel brand Mrk strategy and its realization at all levels •Mrk plans and Off air promo campaign according to budget creative •Competitors’ actions and TNS research analyze for the best campaign planning and understanding audience needs •Mrk communications media planning (Mass media, Outdoor, BTL) •Events organization (annual events for 600 advertisers, PR events, press conferences, info sponsorships, presentations for producers) •Design and Production oBrandbook creative (agency briefing, coordination with all interested parties) oKey creative images development for all mrk activities oClose work with designer (brief, images selection) oCelebrities photo shooting organization (close work with photographer) oPOS materials creative (design, ordering, delivery, storage) according to budget and departments needs •Organization of Marketing Department work (PR, Internet, Regional) and communications with other channel departments: On-air promo, Ad sales, Affiliates Sales, Program and Producer departments •All mrk activities budgeting and documentary support
Август 2007 — Август 2009
2 года, 1 месяц
CTC Media
Телевидение, PAY TV
Moscow

Marketing Coordinator
•Development of TV channel brand Mrk strategy and its realization at all levels •Mrk plans and Off air promo campaign according to budget creative •Competitors’ actions and TNS research analyze for the best campaign planning and understanding audience needs •Mrk communications media planning (Mass media, Outdoor, BTL) •Events organization (annual events for 600 advertisers, PR events, press conferences, info sponsorships, presentations for producers) •Design and Production oBrandbook creative (agency briefing, coordination with all interested parties) oKey creative images development for all mrk activities oClose work with designer (brief, images selection) oCelebrities photo shooting organization (close work with photographer) oPOS materials creative (design, ordering, delivery, storage) according to budget and departments needs •Organization of Marketing Department work (PR, Internet, Regional) and communications with other channel departments: On-air promo, Ad sales, Affiliates Sales, Program and Producer departments •All mrk activities budgeting and documentary support
Июнь 2006 — Июль 2007
1 год, 2 месяца
PR-agency «Celebris»
Телевидение, PAY TV
Moscow

PR Manager
•On-going PR-work with Procter & Gamble brands (Gillette, Venus, Old Spice, Olay) o Mass Media good relationships o PR publications in Key Russian Magazines o Creative teasers and press release mailing o Press release copywriting • Events organization (corporate meetings, press events, press trips from 50 to 500 persons) •Exhibitions PR-support (journalists inviting, press center organization, media kits and souvenirs production, Mass Media accreditation, post release, publications follow-up) •All activities documentary support
Образование
2001
Ministry of Foreign Affairs
Повышение квалификации, курсы
2001
Ministry of Foreign Affairs
English
Знание иностранных языков
английский
Свободный, устный и письменный
Профессиональные навыки
Perfect knowing TV industry (Federal Channels and Pay TV) Good skills in TV branding development (DTV channel rebranding into Peretz channel and FOX launch in Russia)
Рекомендации
Elmira Makhmutova (Chief Marketing Officer of СTC Media) Irada Mustafina (Marketing Director of FIC Russia)
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