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№33267, Последнее обновление: 24 июля 2014
Резюме Marketing Manager, Acquisition Manager, Licensing, Business Development, New Media, Телевидение, PAY TV, Мультимедиа, Internet, Mobile, Digital маркетинг, SMM, Mediajobs.ru
Гражданство: Россия
Желаемая должность и зарплата

Marketing Manager, Acquisition Manager, Licensing, Business Development, New Media

150 000 руб.
График: Полный рабочий день
Опыт работы 12 лет, 2 месяца
Январь 2013 — Февраль 2014
1 год, 2 месяца
Samsung Electronics, Moscow
Технологии, IT, Веб-разработка

Marketing Manager
I joined Samsung team during start-up period when it decided to launch own content services on Russian market. I became a lead of Samsung Hub, content service for distribution books, movies and games. Leading a group of small team (people who were responsible for technical and operational questions) I was in charge of external marketing strategy and local content acquisition personally. Being aware of movie licensing I have negotiated distribution deals with content aggregators to ensure best commercial terms on the market. Also I build internal metrics for local content selection. I reported directly to head quarter for daily performance and future development.
Август 2008 — Январь 2013
4 года, 6 месяцев
Mobile TeleSystems (MTS), Moscow
Мультимедиа, Internet, Mobile

Acquisition Manager
I was invited to Stream VOD service launched by telecommunication company MTS as an expert from entertainment industry who has had a lengthy experience in content distribution. As an Acquisition Manager my role was to identify publisher/ studio for obtaining licensing rights and then negotiate commercial terms and sign contracts. I participated in industry events and exhibitions (such as MIPCOM, MIPTV, NATPE, etc) to represent Stream service in front of movie industry, major and independent studios/ labels, potential business partners. As an excellent professional in movie industry I have assisted an editor with content selection for distribution and supported marketing team with promotional activities.
Март 2005 — Июль 2010
5 лет, 5 месяцев
NBC Universal, Moscow
Production: Кино, ТВ, Web

Marketing Manager
In a position of Marketing Manager at NBC Universal Home Entertainment division I was responsible for New Releases launch on the market. My goal was to drive profitable growth in New Release category including set financial goals, development of New Release strategy, pricing recommendations and promotion initiatives. Also I provided strategic direction to product scheduling, catalogue drafting opportunities, competitor and market analysis. I was in charge of all creative materials including product packaging, advertising and POSM. Together with other NBC Universal divisions and consumer goods licensors we drove synergies and developed cross category marketing campaigns.
Январь 2002 — Март 2005
3 года, 3 месяца
Bertelsmann Music Group (BMG)

Promotion Manager
I joined BMG in a position of Promotion Manager to develop and implement promotion campaigns for international artists and its music albums at Russian market. With main focus on support of new releases it is included writing news and press-releases, organizing phoners and interviews, supporting artists promo-tours to Russia, conducting non-standard cross-promo activities and sponsorship programs. I have managed to establish strong working relationships with media partners and media/PR agencies. Also I contributed to new business development such as digital sales (ringtones, backbones, etc) that was at initial stage that time and special projects (content licensing for local movies, advertising, etc). We were the first music publisher in Russia who introduced so-called cyrillic CDs with reduced price on the market to compete with piracy.
Internal GE Trainings
Повышение квалификации, курсы
Internal GE Trainings
Leadership Skills, Crucial Conversations
Профессиональные навыки
- Marketing Strategy - Digital Marketing - Business Development (New Media) - Content Acquisition & Licensing - Excellent personal contacts in Media Industry
Дополнительная информация, личные качества
Passionate, result-oriented professional in media/ entertainment industry with focus on marketing and content acquisition. Extensive background and expertise in content distribution and licensing, business development and marketing strategy for new media. Additional Skills: Strong project management and organization skills Strong negotiation and interpersonal skills. Senior communication and presentation skills. Strong writing skills (articles, press-releases, ad spots). Experience managing major brands and talents.
Recommendations can be provided upon request
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