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№35315, Последнее обновление: 23 сентября 2013
Резюме Head of web (e-Commerce), Мультимедиа, Internet, Mobile, Digital маркетинг, SMM, Mediajobs.ru
(02 апреля 1985)
Гражданство: Россия
Желаемая должность и зарплата

Head of web (e-Commerce)

130 000 руб.
График: Полный рабочий день
Опыт работы 9 лет, 7 месяцев
Октябрь 2010 — по настоящее время
QUELLE Russia



Head of Quelle.kz
General responsibilities: - Promotion and management of company’s Web site www.quelle.kz and www.modaskidka.ru according to annual budget: • Annual online marketing action plan creation. • Management of new customers’ attraction plan and increasing the frequency of current orders. • Monitoring of Masterfile update on the company's Web sites (texts, pictures, video materials, etc.) in coordination with other departments • Constant update and improvement of www.quelle.kz and www.modaskidka.ru (Marketing activities on web-site, Additional consumers services, Contests/flash applications ) • Overall responsibility for ensuring that all resources (both in-house & 3rd party suppliers) are fully aligned and in place. • Statistics preparation and analysis of company’s Web sites, partnership programs and advertising campaigns • Competitors major internet activities monitoring – email activities, web site marketing activities, SMM, contests, loyalty programs - Advertising campaigns: • Participation in advertising materials development in order to promote the brand and the Web site on-line • Advertising materials internal technical support for gathering statistics • Agencies coordination of banners and context placement according to a media plan. Control over settings. • Analyzing the effectiveness of advertising campaigns to promote products online, reporting - Partnership programs: • Partners` search and negotiation of mutually beneficial activities (for exchange or financial reward) • Affiliate programs mechanisms development for the existing technical base • Mechanics and purpose description of the planned program to calculate and analyze their feasibility - Social media marketing: • Assist in building social media strategies, programs and campaigns that support business and goals • Implementation of agreed developments in SMM (Vkontakte, Facebook, Odnoklassniki, Moy mir, Google+) • KPI exploration, results analysis, reports preparation • Continually monitor the social media landscape and related trends through seminars, research, blogging, etc. - IT department cooperation: • Internal reports development for better understanding of current activities • Technical basis development for new business mechanics cooperation with external partners
Август 2008 — Октябрь 2010
2 года, 3 месяца
Yandex
Продажи рекламы


Account Manager (paid-search ads & display banners)
General responsibilities: - Contextual (Yandex.Direct) and media advertising placement - Media planning of advertising campaigns - Cooperation with Moscow (Icontext, OMD, Advert.ru) and regional agencies; - Cooperation with non-resident agencies (Mindshare, Zeddigital); - Building long term relationships with agencies; - Clients` information support (media planning, technical support, pricing, documentation) - Presenting the functional and the main features of the product. - Participation in workshops/seminars for partners.
Июнь 2007 — Август 2008
1 год, 3 месяца
G2 Moscow - advertising agency
Public Relations, Реклама


Account Executive (Tobacco brand)
General responsibilities: - Web-site design and content coordination (internal\external brief writing, creative team communication) - Supplier communication - Participation in new ideas creation with client - Business correspondence (including in English) - Financial & legal documentation processing (cost estimates, invoices monitoring, contracts & appendix)
Образование
2007
Russian Academy of Economics after Plekhanov
International economics
2008
Russian Academy of Economics after Plekhanov
Intellectual property
Профессиональные навыки
PC literacy: advanced user (Microsoft products)
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