Head of Quelle.kz
- Promotion and management of company’s Web site www.quelle.kz and www.modaskidka.ru according to annual budget:
• Annual online marketing action plan creation.
• Management of new customers’ attraction plan and increasing the frequency of current orders.
• Monitoring of Masterfile update on the company's Web sites (texts, pictures, video materials, etc.) in coordination with other departments
• Constant update and improvement of www.quelle.kz and www.modaskidka.ru (Marketing activities on web-site, Additional consumers services, Contests/flash applications )
• Overall responsibility for ensuring that all resources (both in-house & 3rd party suppliers) are fully aligned and in place.
• Statistics preparation and analysis of company’s Web sites, partnership programs and advertising campaigns
• Competitors major internet activities monitoring – email activities, web site marketing activities, SMM, contests, loyalty programs
- Advertising campaigns:
• Participation in advertising materials development in order to promote the brand and the Web site on-line
• Advertising materials internal technical support for gathering statistics
• Agencies coordination of banners and context placement according to a media plan. Control over settings.
• Analyzing the effectiveness of advertising campaigns to promote products online, reporting
- Partnership programs:
• Partners` search and negotiation of mutually beneficial activities (for exchange or financial reward)
• Affiliate programs mechanisms development for the existing technical base
• Mechanics and purpose description of the planned program to calculate and analyze their feasibility
- Social media marketing:
• Assist in building social media strategies, programs and campaigns that support business and goals
• Implementation of agreed developments in SMM (Vkontakte, Facebook, Odnoklassniki, Moy mir, Google+)
• KPI exploration, results analysis, reports preparation
• Continually monitor the social media landscape and related trends through seminars, research, blogging, etc.
- IT department cooperation:
• Internal reports development for better understanding of current activities
• Technical basis development for new business mechanics cooperation with external partners