Passionate innovator and a fifteen-year veteran of marketing, advertising, retail and multi-channel e-commerce industries; in traditional, interactive and integrated mediums; in creative, strategic and management roles.
Experience in management international top 500 companies as well as development of start-up companies.
Hands-on experience in business & market analysis, concept development, process development, strategic planning, goalsetting, resource planning, creative development, user experience, usability & human interaction, asset management, campaign management, CRM, business intelligence, marketing & business optimization with focus on ROI.
In-depth experience and knowledge in management of traditional and e-marketing channels such as: direct mail and direct e-mail, SEO, SEM, media buying and placement, affiliate marketing, strategic partnerships, sponsorships, social media, viral and cause channels.
Intimate knowledge and understanding of tools related to enterprise business management, e-stores, merchandising, inventory management, warehouse management and CRM including: SAP, Retek, NetSuite, Microsoft Dynamics, GSI commerce, Magento Commerce Enterprise, and SAAS packages.
Experience in following industries: Fashion, Entertainment, Automotive, Jewelry, Telecom, Travel and Pharma.