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№43103, Последнее обновление: 27 января 2015
Резюме Senior Marketing Manager, Product Marketing Manager, Мультимедиа, Internet, Mobile, Маркетинг, Исследования, Digital маркетинг, SMM, Mediajobs.ru
(27 апреля 1988)
Пол: Женский
Гражданство: Россия
Желаемая должность и зарплата

Senior Marketing Manager, Product Marketing Manager

Тип занятости: Постоянная работа
График: Полный рабочий день
Опыт работы 5 лет, 8 месяцев
Март 2013 — Декабрь 2014
1 год, 10 месяцев
ArtBezumie Gift Shop – artbezumie.ru – an online shop and wholesale supplier of original gifts and corporate presents

Нижний Новгород

Head of Sales & Marketing
- Launched the Internet shop from the ground-up: developed the structure, design and content. - Established partnership with 6 major design goods e-commerce platforms that boosted profit to the break-even point within 4 months of start-up and subsequently provided over a half of revenue. - Developed and maintained the client base of wholesale customers, generating a quarter of revenue. - Performed troubleshooting of client accounts and internal process issues contributing to the company's solid reputation, ensuring constant repeat sales. - Strategized and maintained SMM campaigns to develop VK.com commerce group from zero to 18,000 members that generated from 15% to 30% of seasonal sales. - Managed one direct-report marketer and a 3-member team of outsourced copywriters and website developers. Elevated the team performance employing CRM and project management systems.
Ноябрь 2012 — Март 2013
5 месяцев
Happy Kids Mobile Application – happykidsapp.com – an iPhone and Android educational mobile application for kids
Мультимедиа, Internet, Mobile
Санкт-Петербург

Head of Marketing Group
- Organized and led a PR and marketing campaign for the Russian release of the mobile app within a challenging 30-day timeframe. Among notable results, the product was ranked a Top3 App in the Appstore's educational category. - Managed Google AdWords ad campaigns that generated a conversion rate (measured by downloaded applications) of up to 25% with a minimum cost of 0.05$, the average rate was 7-8%. - Coordinated creation of text and design promotion materials for the mobile app which increased in-app purchases of paid extra content. - Analyzed performance of all the marketing efforts and back-end user experience with the help of Google Analytics and Alerts, SimilarWeb, App Annie, and an internal customized tracking tool. Used the data to adjust the marketing tactics thus increasing positive user feedback and DAU rates. - Supervised and trained a 4-member team.
Октябрь 2012 — Октябрь 2010
2 года, 1 месяц
OnlyOffice (formerly TeamLab) – onlyoffice.com – cloud-based software for project, document, and client relations management
Технологии, IT, Веб-разработка
Нижний Новгород

Marketing & PR Manager to Product Marketing Manager
- Worked with a cross-functional team from PR, marketing, development, and design departments to ensure continuous improvement in KPI and extend customer base thus increasing the number of registered users from 7,000 to 500,000 worldwide. - Coordinated and maintained PR and marketing activities for new features releases, including but not limited to: email marketing, press release distribution, publication of text and video how-to guides and blog entries, etc, to encourage customer engagement and increase brand loyalty. - Attracted over 70% of website users with zero marketing budget: initiated the regular TeamLab appearance in the leading worldwide web magazines (PCMAG, Networkworld, Business Insider) and blogs of opinion leaders, interacted with target audience on specialized forums and Q&A services. - Constantly analyzed Google Analytics user-activity reports, revised the structure and content of the website according to the received data, improving user interaction.
Сентябрь 2010 — Сентябрь 2009
1 год, 1 месяц
Innovation Business Incubator “Clever” – bi-clever.ru – a government institution for innovation business support
Технологии, IT, Веб-разработка
Нижний Новгород

PR Specialist
Set marketing strategies for innovative projects and promoted the business incubator on a regional and state level.
Февраль 2009 — Сентябрь 2009
8 месяцев
DorogaTV mobile application – doroga.tv – a mobile application to track traffic jams and plan routes
Мультимедиа, Internet, Mobile
Нижний Новгород

PR & Sales Manager
Maintained promotion and sales of mobile and online advertising in the DorogaTV website and mobile app.
Образование
2013
Google
An extensive course of Google marketing instruments
2008
Malaga Institute of Spanish Language and Culture
The upper-intermediate Spanish language course
Повышение квалификации, курсы
2013
Google
Online Google School
специальность: An extensive course of Google marketing instruments
2008
Malaga Institute of Spanish Language and Culture
The Intensive Course of Spanish
специальность: The upper-intermediate Spanish language course
Знание иностранных языков
английский
Свободный, устный и письменный
немецкий
Базовые знания
французский
Базовые знания
испанский
Разговорный
Профессиональные навыки
Personal qualities: multi-tasking and proactive attitude, entrepreneurial drive and responsibility, communication skills in both oral and written forms. Technologies: Analytical tools: Google Analytics, Google Trends, Yandex Metrics. Mobile app statistics: App Annie. Online advertising systems: Google Adwords, Yandex Direct. Project management software: Teamwork, OnlyOffice, Redmine. International experience: Mobilefest, Russia – organized the first conference on mobile technologies in Russia and CIS. CeBit, Germany – arranged the participation of TeamLab and the press conference for the launch of its new online editor. Global Forum on Innovation & Technology Entrepreneurship 2013, South Africa – maintained the participation of the Russian delegation.
Дополнительная информация, личные качества
Hobbies Flashpack travelling, Scrapbooking, Piano (extended school course, diploma with distinction), online education.
Рекомендации
Olesya Kozlovskaya (Account Strategist, Google; Former TeamLab Consultant); Elizaveta Grigorieva (Serial Entrepreneur; CEO of HappyKids); Dmitry Orlov (Senior Marketing Manager, Gaijin Entertainment; Former CMO of TeamLab). All the contact information of the above mentioned specialists will be provided shortly upon request.
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