OnlyOffice (formerly TeamLab) – onlyoffice.com – cloud-based software for project, document, and client relations management
Технологии, IT, Веб-разработка
Marketing & PR Manager to Product Marketing Manager
- Worked with a cross-functional team from PR, marketing, development, and design departments to ensure continuous improvement in KPI and extend customer base thus increasing the number of registered users from 7,000 to 500,000 worldwide.
- Coordinated and maintained PR and marketing activities for new features releases, including but not limited to: email marketing, press release distribution, publication of text and video how-to guides and blog entries, etc, to encourage customer engagement and increase brand loyalty.
- Attracted over 70% of website users with zero marketing budget: initiated the regular TeamLab appearance in the leading worldwide web magazines (PCMAG, Networkworld, Business Insider) and blogs of opinion leaders, interacted with target audience on specialized forums and Q&A services.
- Constantly analyzed Google Analytics user-activity reports, revised the structure and content of the website according to the received data, improving user interaction.