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№47307, Последнее обновление: 18 ноября 2009
Резюме Менеджер по маркетингу/ Marketing manager, Директор по стратегическому маркетингу /Director on Strategic Marketing, Бренд-менеджер, Маркетинг, Исследования, Mediajobs.ru
Желаемая должность и зарплата

Менеджер по маркетингу/ Marketing manager, Директор по стратегическому маркетингу /Director on Strategic Marketing, Бренд-менеджер

120 000 руб.
График: Полный рабочий день
Специализация
Опыт работы 3 года, 10 месяцев
Январь 2004 — Октябрь 2007
3 года, 10 месяцев
Syngenta AG, Switzerland
Маркетинг, Исследования


Marketing Support Manager Brandng & Promotions
? Brand Management ? Led eight multi-national branding and re-branding workshops with cross-functional teams. ? Developed launch guidelines and collateral for global brands with sales of up to $250M, and advised regions and countries on local implementation. ? Ran production of internal and external movies, photography and print. ? Customer Communication ? From conceptual design to overall implementation, wrote internal and external copyright material for brand launch packs, resource kits and other informational media. Contributed to PR projects. ? Stakeholder Management ? Project managed growth of www.paraquat.com from three to eight language versions. The site provides independent information for international community on the controversial herbicide. ? Managed Search Engine Optimization, Google Adwords and Analytics and kept the site continuously on the top of search results and ahead of competition. ? Ensured stakeholders buy-in through effective presentations at Product Leadership meetings. ? Business Management ? Managed budget of 1.25M Swiss Franks. Worked with R&D, Technical, Finance, Supply and other departments to optimize processes and reduce costs. ? Sourced and managed suppliers, negotiated win-win contracts and optimized costs continuously though competitive bidding, process adherence and fixed price quotes. Built strong relationships. ? Championed consolidation of annual naming activities for three separate business units. This allows saving $000s in the short term and millions in the long-term and added value of faster commercialization for upcoming products. ? Assisted a country business and delivered savings of $35.5K one-time and $25.5K recurrent over 2 years per project. ? Marketing Intelligence ? Executed market research projects for customer insights, brand performance and pricing. ? Brand Planning & Strategy ? Proposed marketing activities for annual brand plans and forecasted budget. Business and Communications Analyst, Business Development post-grad internship Jan 04 – Nov 04 Responsible for projects in communications and market analysis ? Internal and external communications ? Successfully updated and redesigned Syngenta Business Development Intranet and introduced new tools and platforms to promote better communication and teambuilding. ? Head mastered both strategically and technically design and implementation: identified user needs, coordinated with key stakeholders, introduced new structure and developed content. ? Practiced in writing copy, press releases, Q&As as well as conference and event organization. ? Market Analysis ? Completed desktop market research studies in the areas of GM food and enzymes and generated reports that served as a starting point for executive decision making.";}i:1;a:7:{s:11:"industry_id";i:10;s:4:"show";i:1
Образование
1995
Moscow Linguistic University
Marketing Manager
2007
University of Connecticut, MBA
Знание иностранных языков
английский
Свободный, устный и письменный
немецкий
Свободный, устный и письменный
Профессиональные навыки
? Brand Management ? Internal and external communications/Customer Communication ? Stakeholder and Online Project Management ? Business Management ? Marketing Intelligence/Market Analysis ? Brand Planning & Strategy Soft: Adobe Acrobat, MS Office
Рекомендации
Рекоммендации от начальства будут предоставлены конкретному работодателю перед непосредственным подписанием контракта о найме. Рекоммендации коллег можно посмотреть на http://www.linkedin.com/in/marketingirinamocker
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