INK/Kidz Entertainment (Brand marketing agency) Moscow
Sales Director Russia&CIS
• Managing the branch start-up activity. Setting up the branch’s brand & sales strategies.
• Directing all sales activities. Managing human, financial and material resources.
• Reporting to the European HQ and interaction with the HQ and branches in other countries on a daily basis.
• Supervising commercial negotiations, relationship with key clients & VIP partners, interaction with retailers, developing new & existing business. Direct active sales.
• Market research, co-branding programs, interaction with advertising agencies, developing PR- Promo &Ad programs (ATL, BTL) for key clients.
• Representing the business at conferences, trade fairs and events.
• Masha&the Bear (2012 brand #1 in the Russian market) - brand building and merchandise from scratch.
• Key partners: Warner Bros, 20th Century Fox, Lego, Lucasfilm, Discovery channel, Coca Cola, Tetra Pak, X5 Retail Group, Magnit (Tander), Detsky Mir, Perfetti, Ferrero, Rosman, Egmont.