3Stars (Leading Russian out-of-home video operator (street screens)
Regional department head / Deputy director of business development department
• Establishing and maintaining relationships with clients.
• Clients: UIP Rus. (Universal / Paramount pictures), Sony Music, Euroset, SEB (Tefal), MEXX, Calvin Klain (BNS-group), Tommy Hilfiger (Uniret), Audi, Lexus, Infiniti, Kia, Hyundai motors, Nikon, etc.
• Work with agencies: ADV Group, BBDO, VivaKi, Video International, Group M, Media Arts Group, New Generation, etc.
• Media planning and creation of ad campaigns ideas: interactive, integrated marketing campaigns, etc..
• Develop and conduct presentations.
Development of national partnership network:
• Building of the national network (more than 50 cities)
• Tune up interaction with partners - negotiations with the leadership of the partners companies in order to create optimal conditions
• Network co-ordination - 59 contractors in Russia and Ukraine.
• Media planning and analytical work
• Pricing strategy development
• Media buying
• Analysis of the Russian out-of-home advertising market.
• Control of document flow and payments;
• Successfully builded the national network
• Effective relationships established
• Start of the national ad campaigns sales
• New major clients attracted: McDonald’s, Audi, Tefal, Mexx, Infinity, Lexus, Kia, Universal Pictures and others.
• Development and realization of the modern hi-tech digital out-of-home projects - the first on the market unique advertising campaigns: «McDonald's European Football Championship 2008» – main idea development, presentation, media planning, technical solutions;
- 2008 and 2010 Olympic Games informational campaigns – main idea, presentation, media planning, technical solution;
- "Tefal frying pan-billionth" campaign