Corporate brand and advertising manager
• Long-term communication platform development for Amway corporate brand and portfolio product brands
• Development and implementation of the reputation management program 360 degrees together with PR department
• Media and creative strategies development and execution supervision
• U35 (under 35) project management: market research, long-term strategy development and implementation including all components of the business: portfolio launches, image communication development, digital tool, motivation programs, etc.
• Business-effectiveness tracking; tactical business-model changes development and implementation based on comprehensive market and Amway researches
• Budget management (up to 12 mln USD)