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№65352, Последнее обновление: 19 апреля 2013
Резюме Marketing manager, Менеджер по маркетингу/ Marketing manager, Бренд-менеджер, Trade-marketing менеджер, Маркетинг, Исследования, mediajobs.ru
(10 июня 1968)
Гражданство: Россия
Желаемая должность и зарплата

Marketing manager, Менеджер по маркетингу/ Marketing manager, Бренд-менеджер, Trade-marketing менеджер

50 000 руб.
График: Полный рабочий день
Специализация
Опыт работы 19 лет, 1 месяц
Декабрь 2005 — Август 2012
6 лет, 9 месяцев
Statoil Retail Operations part of Statoil Fuel&Retail ASA (Санкт-Петербург)



Marketing specialist (Market Development department)
Job responsibilities, goals and objectives: Development and implementation of marketing strategy. Setting goals, objectives, and development of marketing rules in the company. Promotion of products and services using marketing tools. Conducting marketing research of major factors shaping the dynamics of consumer demand for products, as well as supply and demand to similar products Competitive environment analysis and analysis of client needs. Developing programs for building demand and sales promotion. Development of loyalty programs. Development of strategies for promotional activities, writing briefs. Development of promotional materials for advertising campaigns. Development and implementation of marketing activities for B2B sales units: Fuel&Logistic; Special Products. Controlling advertising campaigns in mass media. Analysis of the effectiveness of advertising campaigns. Adaptation and implementation of the European advertising concept for Russian market. Marketing planning, marketing budget controlling. Organization of logistics processes and reducing costs for delivery of printed advertising materials from the print shop to each station. Performance of duty specialist on concept. Working with Mass Media, writing articles for publishing in a corporate edition Statoil E & R; Editing of official website www.statoil.ru; Preparing photo reports on activities and events undertaken with the participation of Statoil. Main projects and achievements: Marketing and Advertising: - Development of the idea package and marketing materials for the project “Picnic Set”, participation in the project on a corporate exhibition Innovation@SFR under the Meeting top managers "TOP-100" (Copenhagen, May 2012); - Creation of Lunch-box (packaging) for children's dinner "Norwegian Troll": the idea, concept, design layout preparation (four variant of packing), order packing, developing promotional materials (POS, audio), promotion of the product on the market; - Project "Made to Go" - an adaptation of the concept "Made to Go" (coffee, pastries, hot food line, and sandwiches), a translation in the Russian language ("Made to Go" - "Сделано для движения") and developing promotional materials (POS, audio, packaging concept); - Conducting marketing research "Mystery shopper", "Customer satisfaction", Internal audit "My Perfect station"; - Development and implementation of marketing activities for attraction B2B customers (Fuel, Special Products); - Development and implementation of loyalty programs for B2C clients, creative design of bonus cards; -Creation of Russian translation tagline "For the road ahead" - "На пути вперёд." Translation adopted as a basis for Russia, Latvia and Estonia. Concept: - Implementation of the concept «Instore Communication», «Sign and Label Manual»; - Introduction of the concept "Seating area" and adaptation of advertising and communication materials "Welcome to our Launge" in Russian.
Май 1999 — Ноябрь 2005
6 лет, 7 месяцев
Statoil Nefto part of Statoil ASA (Мурманск)



Specialist on commercial activities (Customer Offer department)
Job responsibilities, goals and objectives: Product quality management: - Certification of all incoming imported products (obtaining certificates of conformity, and sanitary and epidemiological certificates for products from Norway and Denmark); - Certification of cafe (catering services), development of process maps to manufactured products; - Quality control of fuel and oil products (working with testing laboratories, certification bodies) Working with public authorities for licensing of business enterprise: - Obtaining permits and licenses: on trade in alcoholic beverages; for activities gas stations, for sale fuel; - Permits of Fire Inspection, Sanitary Inspection. Working with Environmental Committee (preparation of materials and ordering information reports)
Август 1993 — Май 1999
5 лет, 10 месяцев
Statoil Nefto part of Statoil ASA (Мурманск)



Commodity specialist
Job responsibilities, goals and objectives: Formation of assortment policy. Working with products’ suppliers (Norway). Development of the plan supply and sales, overseeing the quality of the goods, delivery, storage; Stock taking and treatment of goods; Analysis of efficient supply and sales of goods Preparation of customs declarations, clearance in customs authorities, receipt of goods from the bonded warehouse.
Образование
"RIP-Personal", Moscow
Certificate
"RIP-Personal", Moscow
Certificate
Russian School of Management, Moscow
Certificate
Moscow Business School, Moscow
Certificate
Moscow Business School, Moscow
Certificate
Повышение квалификации, курсы
"RIP-Personal", Moscow
"Technologies of PR campaigns" program " Advertizing Academy"
специальность: Certificate
"RIP-Personal", Moscow
"Media Planning" program "Advertizing Academy"
специальность: Certificate
Russian School of Management, Moscow
"Marketing director"
специальность: Certificate
Moscow Business School, Moscow
"Manager on Marketing and Advertising"
специальность: Certificate
Moscow Business School, Moscow
"Planning of marketing and promotional activities and calculation of their effectiveness "
специальность: Certificate
Профессиональные навыки
Driving license «В», driving experience – since 1994. Experienced PC user: MS Office, Power Point, 1C
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