Marketing Communication Director
- Management of integrated communication activities consisted of all External Communication and PR, Internal communication and WEB communication;
- Implements communication strategy via:
o Advertising and media planning
o Preparation and production of advertising and promotional materials (adds, films, brochures etc.)
o Execution of advertising and promotional actions
o PR planning and PR activities (product, corporate)
o Organization and management of events (fairs, shows)
o Brand (corporate) communication (presentations, brochures)
o Trade marketing activities (sales promotions, trade shows, new product launches, etc.)
- Measurement of the effectiveness of communication activities
- Partnership with outsourcing organizations (agencies, designers, partners)
- Collection and analysis of media data, competitors’ communication activities, etc.
- Management and coordination of team of communication managers;
- Allocate Communication part of marketing annual budget, provide effective planning and ensure effective budget allocation;
- Market studies on brand awareness, brand perception, etc.
- Cooperation with category marketing, operational marketing, sales.
-Set up Communication Department from zero (Marketing Communication Manager , Internet Projects Manager)
- Organized the road show in 27 cities of Russia (more than 1700 people), PR-support of the show
-Set up the Sustainability development project:
o Tarkett is member of Green Building Council http://www.rugbc.org/about-rugbc/
o Effectiveness cooperation with St-Petersburg Ecological Union. http://www.ecounion.ru/ru/site.php?&blockType=284#tarkett : participation in combined events, conferences etc.
-Developed and introduced the annual Marketing Communication Strategy through:
o Media Relations – established and developed effective cooperation with PR-agency, including region mass media (evolution of publications: from 0 up to 65 monthly), build the data base of journalists ~ 300 mass media
o Internet – launched forum on site, social media activities, advertising, site modernization
o Media Advertising – press with coverage ~ 3 million people, TV-sponsorship
o Launched the Corporate Magazine to join people from 3 business and production units (more than 1300 people located in Russia): to involve employees in corporate news, politics, business information, brand values, to join them on informal way;
o Put in order regular distribution of information letters
o Organized the corporate external and internal events (more, than 300 people).