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№897, Последнее обновление: 19 сентября 2013
Резюме Account director, head of advertising and PR department, brand manager, Public Relations, Реклама, Маркетинг, Исследования, Mediajobs.ru
(11 февраля 1979)
Гражданство: Россия
Желаемая должность и зарплата

Account director, head of advertising and PR department, brand manager

120 000 руб.
График: Полный рабочий день
Опыт работы 6 лет, 1 месяц
Декабрь 2012 — Май 2013
6 месяцев
Lowe Adventa
Public Relations, Реклама


Group Account Director
Coordination and supervision of the main Agency clients Creative strategy, ongoing creative projects development. Consulting. Direct report to CEO. Clients: Hyundai, Imperial Tobacco Group Responsibilities: • development of efficient communication and partnership with Client, Media agency, suppliers according to the project needs • planning and coordination of project timing and budget, SOW coordination • preparation & presentation of the creative • TVC shooting coordination. Main achievements: • coordination of projects within budget and human resources limitations • launch of the big ATL campaign for Hyundai i40 • 2 TVC shootings coordination
Июнь 2011 — Декабрь 2012
1 год, 7 месяцев
Publicis Groupe
Public Relations, Реклама


Client Director
1. Head of the Garnier account team group (the main PU Client) Accomplishing ATL & TTL projects within the whole scope of sub-brands in all categories: Hair care: Fructis, Ultra Doux, Fructis Men Coloration: Color Sensation, Color Naturals, Color&Shine, Belle Color, 100%Color Deodorants: Clean Sensation, Extreme Ice, Invisible, etc. Face and body care: BB Cream, Ultra-Lifting, Basic – Intensive - Natures Care, ExfoPro, Pure Skin, etc Sun Care: Ambre Solaire Creative strategy development, 360 strategy approach including digital & consumer promotion; short and long term creative strategy; Launch of the new products & franchises, ongoing creative development Direct report to CEO. Responsibilities: • development of efficient communication and partnership with Client, Media agency, suppliers according to the project needs • planning and coordination of project timing and budget, SOW coordination • preparation & presentation of the creative 360 strategies • digital projects development coordination • 5 account managers under supervision Main achievements: • launch and establish of the new category on the market – BB Cream with big TTL campaign • launch of the big TTL campaign for the new franchise Color Sensation • launch of the big TTL campaign including consumer promotion and digital activation for Fructis Men Shampoo (excellent results of the launch) • launch of plenty local TVC adaptations within tough timing budget limitations and simultaneous work, including full reedit of the Fructis Men TVC (was recommended for all countries) 2. Leader on the Afrin nasal spray project (Merck Sharp & Dohme) Global launch of the new product in Russia, Western Europe, CIS and Baltic countries Creative strategy development, TVC shooting coordination. Direct report to CEO. 3. Account director on the Group SEB (Tefal, Moulinex) Launch of plenty local TVC adaptations
Май 2009 — Декабрь 2009
8 месяцев
NFQ
Public Relations, Реклама


Client Service Director
Coordination and supervision of the main Agency departments, client service management Clients: Raiffeisen Bank, Raiffeisen Life, Gazprombank, Mercedes Benz Rus, Ingosstrah Responsibilities: • accomplishing the multi project management and coordination on local and global levels; • coordination and education of the working groups; • planning and coordination of projects within critical timings and budget limitations • build up of efficient Agency-Client communication; anti-crisis management • new business development • 4 managers supervision Main achievements: • development of the new communication and partnership level with main Client of the Agency - Raiffeisen Bank • launch of the local TVC for Raiffeisen Bank within tough timing budget limitations • successful participation in the creative tenders – Gazprombank, Ingosstrah
Март 2005 — Июль 2008
3 года, 5 месяцев
Rekam Inc. Canada
Public Relations, Реклама


Marketing director, Head of the advertising and PR department
Development of the Rekam brand strategy, work to increase the brand market share Advertising and PR responsibilities: • accomplishing ATL & PR projects within the whole scope of sub-brands in all categories: film and digital cameras, tripods, professional lighting equipment, digital photo-frames • planning and budgeting of communication strategies • creative concepts development • development of identity, image and affinity of Rekam brand on the market (consumers and distributors) through professional relationships with business partners, press, internet channels • development of the non-standard advertising and promo programs Marketing and trade marketing responsibilities: • launch of the new product categories (digital photo-frames, binoculars) • product presentation for distributors • coordination and supervising of sales and creative departments • monitoring of the product sales channels • developing and application of special trade programs • research analysis New business and Sales responsibilities: • development of relationships with new partners • development of special start up sales programs • organization and coordination of the big deals Main achievements: • enhancement of the identity, image and affinity of the Rekam brand on the market • development and excellent launch of the new product category: digital photo-frames • qualitative and quantitative increase of distribution channels
Образование
2001
State Marine Technical University of Saint-Petersburg
Sociology
Знание иностранных языков
английский
Разговорный
Профессиональные навыки
All office programs for advanced user
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